Discover more from 360Shorts
#11: KPOP Phenomenon -Why This Happened
Why millions follow kpop bands such as BTS
I adoooreee BTS. Not just because I’m into kpop and kdrama but it’s because they’re music is in itself an art in today’s music lofi landscape.
They call it Hallyu, the Korean wave: the idea that South Korean pop culture has grown in prominence to become a major driver of global culture, seen in everything from Korean dramas on Netflix to Korean skincare regimens dominating the cosmetics industry to delicious Korean tacos on your favorite local menu. And at the heart of Hallyu is the ever-growing popularity of K-pop — short, of course, for Korean pop music. And BTS is at the center of it all. There are a million reasons why they’re the top kpop band!
I don’t know about you. But they’re music? I’d put them on speaker everyday!